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SBD Global/July 10, 2014/Marketing and Sponsorship

NFL Expands Partnership With Anheuser-Busch InBev Globally Through 2016

The NFL announced an agreement with AB InBev, expanding its rights with the league to a global relationship through the end of the '16 season. As part of the relationship, Budweiser and Bud Light will be the official beer partners of the NFL Int'l Series games in '14 through to the end of the '16 season. The renewal also adds Mexico territory rights to the sponsorship agreement for the first time. The NFL Int'l Series enters its eighth year of bringing regular-season games to the U.K. in '14. This year, the Jacksonville Jaguars will play the second game in their four-year commitment, while the Atlanta-Detroit game will be a historic first Sunday morning kickoff in the U.S. (AB InBev).
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