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SBD Global/July 9, 2014/Marketing and Sponsorship

Marketplace Roundup: Fortuna Dusseldorf Signs Deal With Mobile Payment System Kesh

Second Bundesliga side Fortuna Dusseldorf has signed a new premium partnership with mobile payment system kesh. The subsidiary of biw Bank will offer its service at the club's official fan shop starting with the '14-15 season. The deal was brokered by Fortuna's marketing partner Infront Sports & Media (Fortuna Dusseldorf). ... La Liga side Rayo Vallecano on Tuesday signed a partnership with China-based NJQY Sports Management, which will become the club's principal shirt sponsor. Rayo Vallecano's President Raúl Martín Presa, Sporting Dir Felipe Miñambres and Legal Services Dir Gema Barrasa attended the signing of the deal, which took place in Nanjing, China (AS, 7/8). ... Handball Bundesliga (HBL) club MT Melsungen has agreed to a deal with beverage producer RhönSprudel to become its new co-sponsor. The partnership will run until June 30 (MT Melsungen). ... Organizers of the FIA Formula E Championship announced a partnership with the Prince Albert II of Monaco Foundation to support the foundation's environmental actions and raise funds for future projects. The foundation is dedicated to protecting the environment and promoting sustainable development (Formula E). ... A-League side Adelaide United has appointed Cummins&Partners as its strategic and creative agency. Cummins&Partners' other clients include Nike, Tennis Australia and the Australian Football League Players' Association. Adelaide Dir Bruno Marveggio said that the appointment presented a "perfect opportunity to refresh and revitalise the Adelaide United brand" (AD NEWS, 7/7). ... Super Rugby side Melbourne Rebels and agricultural equipment manufacturer Massey Ferguson announced the extension of their partnership through the '16 Super Rugby season. Massey Ferguson is a Platinum Partner of the Rebels (Melbourne Rebels). ... The ABA League (Adriatic League) started a cooperation with auditor Deloitte (ABA Liga). ... Samsung has agreed to become the official technological partner of Trek Bicycle and its Int'l Cycling Union ProTour cycling team Trek Factory Racing through '15. The team's riders will wear the Samsung logo. Financial details were not disclosed (Trek).
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