Ooredoo Launches Cross-Media World Cup Campaign Featuring Lionel Messi

Al Watan has launched a cross-media campaign with Argentina footballer Lionel Messi powered by Rewardisement technology from KnowledgeView to run through the World Cup and Ramadan. Ooredoo's "Simply Do Wonders" campaign features a Rewardisement engaging video where the audience gets rewarded for its engagement with the ad. The campaign is making its debut across Asia, the Middle East and North Africa. It is supported by a social media campaign, "Simply Do Wonders," which encourages young people to upload videos of their football "street skills" to an Instagram account with the hashtag #MeetMessi. KnowledgeView CEO Ali Al Assam: "The new campaign marks the beginning of a new advertising age where technology is helping to reach audience on all platforms seamlessly and engage them with rewarding activities. We are proud to be part of this campaign and helping in bridging the gap between print and digital through LiveBridge and Rewardisement solutions" (KnowledgeView).