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SBD Global/July 8, 2014/Media
Average Of Just 80,000 Viewers Watch Men's Wimbledon Final On Sky Deutschland
Published July 8, 2014
BRITISH GP: German free-to-air TV channel RTL attracted 4.18 million viewers to its broadcast of Sunday's British F1 Grand Prix. The race from Silverstone, which was won by Mercedes driver Lewis Hamilton, had a market share of 30.5%. In the target demographic, the RTL broadcast was watched by 1.28 million viewers and obtained a 24% share. Sky, which also aired the race, attracted 410,000 viewers. The pay-TV channel recorded a market share of 4.1% in the target demographic (DWDL, 7/7).