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SBD Global/July 8, 2014/Media

Fox Sports Rebranding Across Asia Beginning In August, With Exception Of China, S. Korea

Fox Int'l Channels "will implement a wide-scale rebranding" of its Fox Sports Asia network across most of the continent starting in August, with the exception of China and South Korea, according to Joel Marino of WORLD SCREEN. The upgrade "will affect the network’s portfolio of channels," which currently includes Fox Sports, Fox Sports Plus HD and Star Sports. The trio of channels "will all be available in HD, with each catering to distinct groups of sports fans." Flagship channel Fox Sports "will broadcast popular local athletic" events, as well as top-tier games and matches such as the Premier League, La Liga, UFC and grand slam tennis semifinals and finals. Fox Sports Plus HD will now be Fox Sports 2, "becoming the go-to for athletics and ball and racquet sports, including the Tennis Grand Slams, Golf Majors, European and Asian football leagues, Major League Baseball and the Indian Badminton League." Finally, Star Sports will rebrand to Fox Sports 3, airing motor sports, combat and extreme sports, among them F1, MotoGP, One FC and Extreme Games Asia. The Star Sports brand "will be offered" in China and South Korea (WORLD SCREEN, 7/7).
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