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SBD Global/July 8, 2014/MediaPrint All
UEFA is "expected to confirm" that Spanish broadcaster Atresmedia (Antena 3 and La Sexta) and Catalan channel TV3 "have obtained Spanish broadcast rights for Champions League matches" starting with the '15-16 season, according to MUNDO DEPORTIVO. The deal will be for three seasons. Though Mediaset (Tele5 and Cuatro) and Telefónica (Movistar TV) "seemed to be the favorites to win the contract, those two have been defeated" by Atresmedia and TV3 (MUNDO DEPORTIVO, 7/5).
Adidas, clothing chain Uniqlo and watchmaker Seiko "have congratulated Novak Djokovic on his second Wimbledon victory through ad campaigns," according to Simon Nias of CAMPAIGN LIVE. Adidas "served up a quick congratulatory tweet following Djokovic's thrilling five-set victory" over seven-time Wimbledon champion Roger Federer in Sunday's men’s final. The brand’s tweet featured the slogan "no stopping novak" and the #smashthesilence hashtag, which the brand "has been using as part of its wider Wimbledon social campaign." After Djokovic’s victory, Uniqlo tweeted its congratulations. Seiko "shows a photograph of Djokovic after winning the men’s singles competition," with the copy: "Congratulations Novak!" (CAMPAIGN LIVE, 7/7).
Fox Int'l Channels "will implement a wide-scale rebranding" of its Fox Sports Asia network across most of the continent starting in August, with the exception of China and South Korea, according to Joel Marino of WORLD SCREEN. The upgrade "will affect the network’s portfolio of channels," which currently includes Fox Sports, Fox Sports Plus HD and Star Sports. The trio of channels "will all be available in HD, with each catering to distinct groups of sports fans." Flagship channel Fox Sports "will broadcast popular local athletic" events, as well as top-tier games and matches such as the Premier League, La Liga, UFC and grand slam tennis semifinals and finals. Fox Sports Plus HD will now be Fox Sports 2, "becoming the go-to for athletics and ball and racquet sports, including the Tennis Grand Slams, Golf Majors, European and Asian football leagues, Major League Baseball and the Indian Badminton League." Finally, Star Sports will rebrand to Fox Sports 3, airing motor sports, combat and extreme sports, among them F1, MotoGP, One FC and Extreme Games Asia. The Star Sports brand "will be offered" in China and South Korea (WORLD SCREEN, 7/7).
German pay-TV channel Sky Deutschland "recorded a significant decline in ratings for its Wimbledon coverage," according to Alexander Krei of DWDL. Saturday's women's final between Eugenie Bouchard and Petra Kvitova attracted an average of 40,000 viewers. In the target demographic 14-49, Kvitova's straight-set victory had a market share of 0.4%. In comparison, last year's women's final, which featured German Sabine Lisicki, attracted 600,000 viewers and had a market share of more than 8% in the target demographic. Sunday's men's final between Novak Djokovic and Roger Federer was watched by an average of 80,000 viewers. Djokovic's five-set victory obtained a market share of 0.8% in the target demographic.
BRITISH GP: German free-to-air TV channel RTL attracted 4.18 million viewers to its broadcast of Sunday's British F1 Grand Prix. The race from Silverstone, which was won by Mercedes driver Lewis Hamilton, had a market share of 30.5%. In the target demographic, the RTL broadcast was watched by 1.28 million viewers and obtained a 24% share. Sky, which also aired the race, attracted 410,000 viewers. The pay-TV channel recorded a market share of 4.1% in the target demographic (DWDL, 7/7).