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SBD Global/July 4, 2014/Media

Only 2.5 Million Viewers Watch Andy Murray's Wimbledon Exit On BBC1

BBC1 had just 2.5 million viewers for Andy Murray's Wimbledon loss on Wednesday.
Andy Murray’s early Wimbledon exit "deprived BBC1 of a ratings bonanza" with just 2.5 million viewers watching the defending champion’s quarterfinal exit, according to John Plunkett of the London GUARDIAN. Murray’s straight sets defeat by Grigor Dimitrov "peaked with 2.5 million viewers, a 38% share of the audience, on Wednesday afternoon." BBC1’s coverage of the tennis averaged 2.2 million viewers (26.4%) between 1:45-6pm, while on BBC2 it had 1.2 million viewers (11.4%) between 1-8pm (GUARDIAN, 7/3). QUOTENMETER's Sidney Schering reported German pay-TV channel Sky "attracted only 10,000 viewers for its broadcast of the women's quarterfinal match between Sabine Lisicki and Simona Halep." The number translated into a market share of 0.1%. In the target demographic 14-49, Halep's straight victory also obtained a share of 0.1%. Wednesday's second women's quarterfinal featuring a German player recorded a market share of 0.2%. Eugenie Bouchard's two-set win over Angelique Kerber recorded a 0.4% market share in the target demographic. The men's quarterfinal between Roger Federer and Stanislas Wawrinka was watched by 10,000 viewers and had a 0.1% share. In the target demographic, Federer's four-set victory also obtained a 0.1% share (QUOTENMETER, 7/3).

OH CANADA: A record of 29.5 million Canadians have tuned in to World Cup coverage provided by CBC/Radio-Canada and its partners. The number eclipses CBC's cumulative reach for the entire World Cup tournament held in South Africa in '10. Five of the eight knockout-stage matches averaged audiences in excess of two million, highlighted by 2.7 million viewers taking in Belgium's extra-time win over the U.S. (CBC).
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