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SBD Global/July 4, 2014/Marketing and Sponsorship

Werder Bremen In Sponsorship Talks With Chinese Electronics Company Hisense

Bundesliga club Werder Bremen "has traveled to China on behalf of the German Football League (DFL)," according to BILD. The Bundesliga "wants to conquer the Asian market." In addition to the league's goals, Bremen "has its own agenda, which includes new sponsorship deals." Werder Bremen Managing Dir Klaus Filbry said, "We want to establish contacts in the area in terms of sponsorships with Chinese companies that are interested in the European market." The club "is already in negotiations with electronics firm Hisense." Filbry "confirmed talks with the company through Werder Bremen's marketing partner Infront." In addition, the club "is in negotiations with Turkish Airlines, which sponsors Werder's China trip, about a long-term deal" (BILD, 7/2).
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