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SBD Global/July 4, 2014/Marketing and Sponsorship

Principal Spanish Basketball League Sponsor Endesa Extends Partnership Through 2017

Spanish electric company and principal Spanish Basketball League (ACB) sponsor Endesa has "extended its sponsorship" through '17, according to MARCA. Endesa has sponsored the ACB for the past three years. Endesa President Borja Prado and ACB President Francisco Roca "presented the continuation of the project, which constitutes the most important business agreement in the history of Spanish and European basketball." Endesa also sponsors Spain's men's and women's national basketball teams and is a sponsor of the upcoming FIBA World Cup (MARCA, 7/3).
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