PyeongChang Signs First Domestic Sponsorship Deal With Telecom Firm KT Corp.

It "may have taken some time, but the 2018 Winter Olympics finally have their first domestic sponsor," according to the AP. The PyeongChang Organizing Committee said on Tuesday that South Korean telecom firm KT Corp. "has agreed to become the Games' first Korean partner." The announcement "follows months of concerns that PyeongChang had yet to secure a domestic sponsor, nearly three years after being awarded the 2018 Olympics" (AP, 7/1). YONHAP reported KT "will provide high-speed Internet service throughout the competition using up-to-date technology and will help PyeongChang host the most advanced Olympic Games in terms of information and communication technology." As a "Tier One" partner, KT "reserves a wide range of marketing rights, including the use of intellectual property and the use of PyeongChang's logo in their advertising campaigns" (YONHAP, 7/1).