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Marketing and Sponsorship

Marketplace Roundup: U.S. Bicycle Brand Specialized Partners With La Course Organizer

U.S. bicycle brand Specialized partnered with La Course by Le Tour de France organizer the Amaury Sport Organization. The inaugural La Course will be held on the final day of this year's Tour de France (La Course). ... Regional health insurance company AOK Niedersachsen has acquired the naming rights for the new football stadium of Bundesliga side VfL Wolfsburg. The stadium, which will open in '15, will become the home ground of the club's women's Bundesliga squad and its U23 team. AOK Niedersachsen signed a five-year deal to have its name on the new 5,200-seat stadium. The AOK Stadium will be located in close proximity to the Volkswagen Arena, which is the home of the men's Bundesliga team (AOK Niedersachsen).

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SBJ Morning Buzzcast: May 3, 2024

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Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.
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