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SBD Global/June 26, 2014/Marketing and Sponsorship

Sponsors Review Relations With Uruguay's Luis Suárez After World Cup Biting Incident

Uruguay striker Luis Suárez "could be dropped by adidas as the backlash grows" against him in the wake of the biting incident "that has overshadowed the World Cup," according to Mark Cue of the LONDON TIMES. The boot company held a meeting in Brazil "to decide whether to end its multimillion-pound association with the 27-year-old." Adidas had warned the player in April last year about his behavior after he bit Chelsea's Branislav Ivanovic "and this incident could be the final straw" (LONDON TIMES, 6/25). REUTERS reported poker brand 888 is "reviewing" its sponsorship deal with Suárez. Suárez became one of the online gambling firm’s "official worldwide ambassadors" last month. The firm released a statement, saying, "Following the allegations made against Luis Suárez in regards to his behaviour during Uruguay’s World Cup match against Italy, 888poker is seriously reviewing its relationship with the player as we will not tolerate any unsporting behaviour" (GUARDIAN, 6/25). 
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