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SBD Global/June 26, 2014/Marketing and Sponsorship

Maria Sharapova Featured In Rizzle Kicks Evian Wimbledon-Themed Music Video

Evian "has created a music video by the hip-hop duo Rizzle Kicks" featuring tennis player Maria Sharapova as the "centerpiece of a new Wimbledon-themed viral marketing campaign," according to Ian Griggs of CAMPAIGN LIVE. The original video, which was created by Kameleon and doubles as the video for Rizzle Kicks’ new summer single, "will be accompanied by outdoor screens, print ads and social media, as part of the Danone brand’s ongoing 'live young' activity." Evian "is the official bottled water of the Wimbledon tournament and Sharapova is the brand’s global ambassador." The campaign "will be supported by a dedicated microsite within Wimbledon.com, while the Rizzle Kicks YouTube video was officially released on Monday for the start of the tournament." The campaign "will also use social media as well as display and point-of-sale units in retail outlets such as Tesco, Boots and WHSmith" (CAMPAIGN LIVE, 6/24).
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