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SBD Global/June 25, 2014/Marketing and Sponsorship

Second Bundesliga Side St. Pauli Signs New Shirt Sponsorship Deal With Congstar

Second Bundesliga side FC St. Pauli "has signed a new shirt sponsorship deal with Congstar," according to the HAMBURGER ABENDBLATT. The three-year deal with the subsidiary of telecom company Deutsche Telekom will start with the '14-15 season. Congstar was the club's shirt sponsor between '06-09. St. Pauli President Stefan Orth said, "We are very happy that together with our marketing partner UFA Sports we were able to acquire Congstar as our main and shirt sponsor." St. Pauli's previous shirt sponsor, energy drink Relentless, ended its deal with the club at the end of the '13-14 season after only one year. The deal had a value of €1.7M. The new deal "is expected to have a higher value" (HAMBURGER ABENDBLATT, 6/24).
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