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SBD Global/June 25, 2014/Marketing and Sponsorship

Tennis Ball Manufacturer Slazenger Highlights 112-Year-Old Wimbledon Role In New Ad

Sports Direct "launched a campaign for the tennis ball manufacturer Slazenger," according to Ian Griggs of CAMPAIGN LIVE. The concept of the ad, created by Antidote, "plays on the fact that Slazenger has been the official ball supplier to Wimbledon since 1902, a 112-year partnership, which the company says is the longest in sporting history." The ad features a Slazenger tennis ball in motion on course for the baseline of a tennis court with the copy, "the focus of every point since 1902." Tim Ashton "was the creative director, art director and copywriter for the ad, while the planner was Paul Shearman and the producer was Stephen Yeates." Sports Direct "bought the media itself" (CAMPAIGN LIVE, 6/24).
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