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SBD Global/June 25, 2014/Marketing and Sponsorship

Caroline Wozniacki Debuts New Adidas By Stella McCartney Line During Wimbledon

Caroline Wozniacki will sport Stella McCartney's limited edition Bomber Jacket.
Caroline Wozniacki during her first-round Wimbledon match against Shahar Peer on Monday debuted the new "barricade FW14 collection" from adidas by Stella McCartney, according to Scarlett Russell of the London DAILY MAIL. Fellow competitors Maria Kirilenko and Andrea Petkovic "also will wear the stylish attire" on the court during the tournament. The collection "features sports bras, shorts and classic one-piece dress, t-shirt and vest." Accessories include "an on-court tennis bag and visor." It all comes "in impeccably crisp white -- save for the flash of gold on the side of the trainers." Wozniacki also will "step out on court in Stella McCartney's limited edition Bomber Jacket." Kirilenko and Petkovic will "both wear the 'Skort' ... for their matches." Kirilenko will "pair hers with the high-performance t-shirts" while Petkovic will "showcase the sleeveless collared tank, which features race-back straps" (DAILY MAIL, 6/22).

WHITE WASH: In London, Matthew Dunn noted Maria-Teresa Torro-Flor prior to her first-round loss to Venus Williams on Monday came close to "having to root through Wimbledon's own collection of all-white clothing after falling foul of the fashion police." Just before she hit the court, officials "decided her attire failed to meet stringent new guidelines" introduced this year. Her replacement outfit also "had banding that came dangerously close to the All England Club's strict 10mm maximum." A spokesperson said that the All England Club "maintains an assortment of items of clothing for loan if players are unable to meet the requirements" (EXPRESS, 6/24).
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