German pay-TV channel Sky Deutschland "announced its coverage plans for Wimbledon." Sky will show a total of 350 hours live from the Grand Slam event, which started on Monday, on five individual channels. The plans "also include a special Wimbledon channel, 'Live@Wimbledon,' that shows behind-the-scenes footage, interviews and live highlights for several hours each day" (DWDL, 6/23). ... The All England Lawn Tennis Club "is building on the success of last year’s Wimbledon promotional activity with a new campaign from creative agency Space designed to drive intimacy between The Championships and visitors to the AELTC and the surrounding areas." The campaign "hopes to extend the brand’s footprint beyond the four walls of the AELTC and build visitor anticipation and excitement with Wimbledon branding and tournament imaging visible as soon as visitors exit the trains and tubes at Wimbledon and Southfields stations" (THE DRUM, 6/23).
WORLD CUP NOTES: NWS Digital Asia "has secured a package of non-exclusive mobile and internet rights in Vietnam" to the 2014 FIFA World Cup. The deal ensures that BallBall, the News Corp-owned broadcaster’s online portal, "will carry a wide range of programming from the tournament to complement the official match highlights." This "will include themed video packages, daily round-ups, data feeds, infographics and written editorial" (SOCCEREX, 6/23). ... The Delhi High Court "issued an injunction order restraining around 400 private websites" from beaming World Cup matches. The judge, who listed the matter to come up in the last week of July, "gave the directive after hearing Saikrishna Rajagopal who was arguing on behalf of Multi Screen Media Entertainment (Sony) which holds the exclusive rights for beaming the matches in India" (INDIAN TELEVISION, 6/23).
