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SBD Global/June 24, 2014/Leagues and Governing Bodies

German Football Federation Rebrands Germany's 3rd League With New Logo, Slogan

Germany's third-tier football competition, 3rd League, "has undergone a rebranding," according to the SID. The most visible change "is the league's new logo." The new logo shows a football player doing a side bicycle kick with "3.Liga" ("3rd League") written above him. The league's new slogan, "Zeigt's uns!" ("Show it to us!") "is intended to communicate the league's spirit of optimism going into its seventh year of existence." German Football Federation (DFB) VP of Football Operation & Development Peter Frymuth said, "The athletic profile of the 3rd League is very clear, and the competition has established itself in Germany's football landscape" (SID, 6/23).
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