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SBD Global/June 19, 2014/Media

Brazil-Mexico Matchup Scores Top Ratings In Host Country, Across Europe

The scoreless draw between Mexico and Brazil on Tuesday was a ratings winner.
Tuesday's goal-less draw between Brazil and Mexico "proved a global ratings winner," according to the HOLLYWOOD REPORTER. In Brazil, ratings agency Ibope said that local networks Global and Band, which both broadcast the match, "scored a 34 and 8 share, respectively, in the greater Sao Paulo area." The numbers, "roughly applied to the whole of the country, mean 8 out of 10 Brazilian TV sets were tuned to the game." In Europe, the match "drew near-record audience figures, helped by the fact that it aired in primetime on the continent." Viewership on the BBC peaked at 11.3 million, with an average of 8.48 million over the entire game, a 39.1% share of the audience. It "was the highest rating for a match this tournament with the exception of England vs. Italy on Saturday." In France, 9.4 million viewers, a 38% share, saw the game on TF1. In Italy, 9.67 million, or 33% of the audience, watched on public broadcaster RAI with a few million more catching the match on pay-TV network Sky Italia. Sweden's TV4 drew a 57.3% share, 2.06 million viewers, for its broadcast of the game and 3.5 million, a 48.8% audience share, watched in the Netherlands on NOS (HOLLYWOOD REPORTER, 6/18).

GERMANY: QUOTENMETER's Sidney Schering reported the Brazil-Mexico matchup obtained sensational ratings on public broadcaster ZDF. The game's first half, which started at 9pm, attracted 12.58 million viewers including 5.33 million in the target demographic 14-49. The respective market shares were 41.2% and 45.1%. The viewership increased to 14.17 million during the second half. The number translated into a 51.2% share. In the target demographic, the game's second half attracted 5.84 million viewers and had a 52.5% share. Prior to the game, ZDF recorded 7.59 million viewers for its broadcast of the Belgium-Algeria game. Belgium's 2-1 win was watched by 2.73 million in the target demographic. The market shares were 38.6% and 38.9%, respectively (QUOTENMETER, 6/18).
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Media, Europe, Brazil

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