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SBD Global/June 19, 2014/Media
Brazil-Mexico Matchup Scores Top Ratings In Host Country, Across Europe
Published June 19, 2014
GERMANY: QUOTENMETER's Sidney Schering reported the Brazil-Mexico matchup obtained sensational ratings on public broadcaster ZDF. The game's first half, which started at 9pm, attracted 12.58 million viewers including 5.33 million in the target demographic 14-49. The respective market shares were 41.2% and 45.1%. The viewership increased to 14.17 million during the second half. The number translated into a 51.2% share. In the target demographic, the game's second half attracted 5.84 million viewers and had a 52.5% share. Prior to the game, ZDF recorded 7.59 million viewers for its broadcast of the Belgium-Algeria game. Belgium's 2-1 win was watched by 2.73 million in the target demographic. The market shares were 38.6% and 38.9%, respectively (QUOTENMETER, 6/18).