Belgium’s Pro League "has decided to allocate rights to the country’s top tier of football" -- the Jupiler Pro League -- on a non-exclusive basis, ending a situation that saw the rights move between leading distributors Belgacom and Telenet, according to DIGITAL TV EUROPE. All matches from the league for the '14-17 seasons "will now be available on Belgacom, Telenet and French-speaking region cable operator Voo, via their respective channels Belgacom 11, Sporting Telenet and VOOFoot." Pro League President Michel Dupont said that "the decision would draw more fans to the league." He said that "other operators could also still contact the league to carry the matches." Belgacom said that it was in favor of a non-exclusive model that enabled viewers to watch Division 1 matches "regardless of which operator they used, under conditions where the matches were accessible to all." The telecom said that "it is expanding its football offering by broadcasting all Division 1 matches, including the top matches and all games played by clubs RSC Aderlecht, Standard and Club Bruges." Telenet said that "it would make all Jupiler Pro League football matches available on its Sporting Telenet channel for the next three seasons." Telenet said it was “happy” with the Pro League’s decision and said that all Sporting Telenet customers would be able to follow all matches in the competition live on the channel until the '16-17 seasons. Telenet’s offering "will retain the same prices and conditions for the time being" (DIGITAL TV EUROPE, 6/16).
