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SBD Global/June 12, 2014/MediaPrint All
The Advertising Standards Authority "has banned a TV ad promoting BT Sport because it misled some consumers into thinking that they could access the content for free online," according to Ben Bold of MARKETING MAGAZINE. The ad "depicts sports presenter Jake Humphries walking into various scenes of people watching BT Sport on TV, including in a barber’s shop and a pub." One consumer "is shown watching via his tablet." The on-screen text states, "UK residential only. Watch Online 400kps speed on BT TV with Infinity or Sky Digital Satellite Platform (12 month min BT Broadband term on TV). Terms apply." The ad "received five complaints, with four of the complainants, including TalkTalk, arguing that the ad was misleading because it did not make it clear that Sky Sports was not free to view online if consumers did not have access to Sky Digital or BT TV through Infinity." The other complainant "objected to the ad because it featured scenes featuring businesses and he understood that BT Sport was not free to business customers" (MARKETING MAGAZINE, 6/11).
Ninety-five percent of football fans in England will watch the World Cup in their homes, according to research by MMR Research Worldwide. Thirty-three percent will watch at least one game at a pub, 25% at a friend's house and 9% at work. The 16-to-34 year-old demographic is most likely to watch games outside their own home, and are more likely to watch live games on a smartphone, computer, tablet or connected TV than any other age group. The majority still say they will watch on TV. Sixty-nine percent of those surveyed will watch at least one game. Twenty-seven percent will watch as many games as possible while 20% will only watch England's games. Thirteen percent will watch all games while 10% will only watch the final. One percent will plan their viewing around games involving the host nation. Forty-six percent of males said they were "very excited" about the World Cup compared to 25% of females (MMR).
Wimbledon is partnering with London startup Grabyo to bring near-live highlights to billions of Facebook, Twitter and Google+ users around the world. The All England Lawn Tennis Club will use Grabyo’s social video platform to instantly share clips from Centre Court, No.1 Court and No.2 Court. Anyone with access to Facebook, Twitter and Google+ will be able to enjoy the real-time clips directly within their feeds, whether on the web or using mobile apps and wherever they are in the world. Clips will be between 30 seconds and 60 seconds in length, with around 25-50 clips each day being broadcast. Grabyo recently revealed that 72% of its video traffic is mobile, illustrating how effective real-time social video is at reaching an increasingly mobile audience. Its platform regularly scales to hundreds of thousands of users within seconds as clips are shared (Grabyo).
China's Central Television, jointly with the digital firm of Ali Cloud, "released the unique APP product that is authorized to broadcast the World Cup live." Besides TV and web, APP on mobile devices "has become the 3rd platform to watch the tournament live." Ali Cloud, subordinated to China's biggest e-commerce firm Alibaba Group, "provides the cloud computing techniques and platform for APP 'CCTV5'" (XINHUA, 6/11). ... Turkish agency Saran Media "has acquired a package of rights" for the '15 and '16 Copa Libertadores. The deal "will see Saran sell on the rights, which incorporate free-to-air, pay-TV, pay-per-view, and IPTV, to broadcasters in Turkey and Iceland." The rights include a minimum of 48 matches per season, as well as a weekly highlights program from the Copa Libertadores (GOAL, 6/10).