Barcelona Signs Three-Year Deal With Chinese Electronics Retail Chain Suning

FC Barcelona and the Suning Company announced a three-year sponsorship agreement on Wednesday that makes China’s biggest retail chain for electronic and technology goods the club’s first Chinese sponsor. The partnership also involves a series of social and sporting projects. These include the promotion of sport among young Chinese people. In addition to typical benefits in such areas as marketing, image association rights and digital assets, Suning is planning to set up football camps and tournaments to foster the game in different Chinese cities. Other projects will involve the launch of a Barça microsite on the official Suning website (Barcelona).