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SBD Global/June 11, 2014/Marketing and Sponsorship

Marketplace Roundup: The Iveco Daily Named TT Assen Title Sponsor

The Iveco Daily will be the TT Assen title sponsor, Dorna Sports announced. Iveco will have trackside advertising and banners around the MotorLand Aragon circuit during the MotoGP weekend (MotoGP). ... Ligue 1 FC Lorient agreed to a three-year kit deal with adidas, which will "provide all playing and training gear" from the start of the '14-15 season. Adidas replaces Macron. No financial terms "were announced" (GOAL, 6/10). ... La Liga Granada has agreed to a kit deal with Joma for the '14-15 season (INSIDE SPANISH FOOTBALL, 6/6). ... Hanergy Solar Group Ltd. has become the official solar energy partner of the Beijing ePrix for the FIA Formula E Championship. For the Beijing ePrix, Hanergy will install its customized rapid deployment solar power system throughout the event area to provide part of the total energy requirements needed for the race -- converting sunlight to clean solar energy with the highest efficiency under limited space, time constraints and varying weather conditions (Formula E). ... Infront Sports & Media is to become the exclusive marketing partner of 1. FC Köln. The mandate running from the '14-15 season covers the complete marketing of the club including the main and equipment sponsor package, the stadium naming right and the entire stadium advertising as well as hospitality services. The contract will run for at least 12 years up to and including the '25-26 season (Infront).
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