Menu
Finance

Looking Back At 2010 World Cup In South Africa A Warning For Brazil

As the football world descends on Brazil for the FIFA World Cup this week, "disillusionment over the last tournament still lingers in South Africa," according to Matt Egan of CNN MONEY. The 2010 World Cup "boosted tourism and national pride, but it's clear the economic benefits failed to live up to the hype." Stellenbosch University economics professor Johan Fourie said, "There's certainly been a benefit -- but at what cost?" There "is ample research that suggests the impact of pricey sporting events tends to be brief and limited for host countries." According to estimates, South Africa shelled out about $3.9B on the '10 games. One research paper published in the Journal of African Economies calculates that South Africa "attracted about 220,000 extra tourists from countries outside southern Africa during the 2010 World Cup and 300,000 over the entire year." That means the country spent a whopping $13,000 per visitor. Some of the money spent on the 2010 World Cup "went into infrastructure projects aimed at meeting demand for the games, increasing foreign investment and improving the lives of South Africans." That includes a state-of-the-art rail system, renovations to major airports and highway improvements. Fourie: "It's all because of the World Cup" (CNN MONEY, 6/10).

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2014/06/11/Finance/South-Africa-World-Cup.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2014/06/11/Finance/South-Africa-World-Cup.aspx

CLOSE