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Marketing and Sponsorship

Marketplace Roundup: SOCAR Extends Deal With Georgia's National Olympic Committee

Azerbaijan's state energy giant SOCAR "has extended the cooperation contract with Georgia's National Olympic Committee (NOC) for one year." SOCAR "has been the official sponsor of the Georgian NOC for a year" (AZERNEWS, 6/6). ... The Int'l Table Tennis Federation announced a new partnership with video distribution company Rightster. Rightster will help develop the ITTF's YouTube channel (ITTF). ... Second Bundesliga club FSV Frankfurt has extended its partnership with online tool and machine retailer Werkzeugstore24 for another year until June 30, 2015. The online retailer has been a partner of the club since the second half of the '13-14 season (FSV Frankfurt). ... German 3rd League football club Hansa Rostock extended its sponsorship deal with office furniture and service provider Palmberg. The company, which was Rostock's shirt sponsor during the previous two years, signed a deal to become a premium partner of the club for the '14-15 season. The deal was brokered by sports marketing agency Infront (Hansa Rostock).

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Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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