Mexican Restaurant Industry Expecting World Cup To Dramatically Increase Business

Mexico's restaurant industry is "expecting the World Cup to generate millions of pesos in sales after bad results from the first quarter due to fiscal reform and Mexico's weak economy," according to Roberto Valadez of LA AFICION. Mexico's National Restaurant Chamber (CANIRAC) President Manuel Gutiérrez said he "expects the World Cup in Brazil to be a 'breath of fresh air.'" The amount of "extra revenue that CANIRAC is predicting for June and July would represent a 50% increase from the same period last year." Gutiérrez "explained that the sales predictions are based on the schedule of World Cup games -- at 2pm and 11am -- aligning with restaurant hours." Gutiérrez: "Even restaurants that are not accustomed to having TVs have installed them; all the businesses have invested to attract diners to come watch the games" (LA AFICION, 6/5).