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SBD Global/June 4, 2014/Marketing and Sponsorship

Marketplace Roundup: Loss-Making Yingli Solar Hopes To Score Big At World Cup

China-based Yingli Solar is banking on its sponsorship deal for the 2014 FIFA World Cup "to boost sales after posting losses over the past three years." Yingli Solar first became involved with the World Cup in '06. It is "even more involved in this year's event." The company "has provided 27 solar power units for all Brazilian cities that will host the games, as well as solar power charging stations at the main media hub and media centers at six stadiums" (WANT CHINA TIMES, 6/3). ... Adidas and Brasileiro club Fluminese agreed to a five-year extension. The deal is reported to be better financially for the club than the previous agreement and comes a year after rival Flamengo agreed to terms with adidas (Fluminese). ... Real Madrid has presented the two uniforms it will wear for the '14-15 season. Under the slogan, "Wear them or fear them," Real debuted the new uniforms in a video revealing that the primary shirt will be white, while the club's secondary uniform will feature pink shirts, shorts and socks (EP, 6/3). ... The German Handball Federation (DHB) has signed a partnership deal with health insurance provider AOK. The federation's new exclusive health partner will be featured on the jersey of the men's national team. The four-year deal will run until Dec. 31, 2017 (DHB).
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