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SBD Global/May 30, 2014/Marketing and Sponsorship
Puma Will Avoid World Cup Promotional Push, Favoring Back-To-School Campaign
Published May 30, 2014
AT LEAST THEY'RE HONEST: ADWEEK's Gabriel Beltrone wrote adidas "should get some points for honesty" with its new "All In Or Nothing" campaign that unfollows you from all of the company's marketing efforts if you do not click "all in." Beltrone: "Really, what soccer may come down to is worshipping celebrities so you can be spammed by a marketer" (ADWEEK, 5/27).