Lech Poznan Extends Sponsorship Deal With Betting Operator STS

Polish Ekstraklasa club Lech Poznan "extended its sponsorship deal with Polish betting operator STS by a further two years," according to Jaroslaw Adamowski of INSIDE WORLD FOOTBALL. STS "is using its sponsorship to launch the first TV advertising campaign by a betting operator on Polish television." With advertising betting forbidden on TV under Polish law, STS "will focus its campaign on its support of the football club, and not its business activity." The amount of the new deal "was not disclosed." For the previous year-long contract, Lech received about PLN 2.5M ($817,000). The STS logo "will continue to appear on the squad's shirts and on LED screens installed at Lech's stadium in Poznan." The new TV advertisement "will feature former footballer Piotr Reiss, one of Lech's most known players who also played for Hertha Berlin and MSV Duisburg" (INSIDE WORLD FOOTBALL, 5/27).