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SBD Global/May 27, 2014/Media

Atlético-Real Madrid Champions League Final Draws 11.8 Million Viewers On Spain's TVE

Real Madrid's Marcelo celebrates a goal during Saturday's Champions League final.
Spanish broadcaster TVE's coverage of Real Madrid's 4-1 win in the Champions League final against Atlético drew a total of 11.8 million viewers, including 11.4 million on TV channel La 1 and 474,000 on website, according to Patricia Cazón of AS. The audience peaked with Real Madrid's Sergio Ramos' goal at 10:36pm local time, with 13.4 million viewers tuned in, which translated to a market share of 67.5%. These "are not, however, the game's complete figures." Figures from TV3 "have not been released" and Canal+'s audience will "not be made public." But "only counting TVE, this final would be the second-most watched Champions League final in history, trailing only the Real Madrid-Juventus match" -- which Real won -- in '98 (AS, 5/25).

QUOTENMETER's Manuel Nunez Sanchez reported German public broadcaster ZDF "recorded high ratings for its broadcast of the Champions League final." An average of 7.44 million viewers tuned in to watch the match starting at 8:45pm. The number translated into a market share of 28.4%. In the target demographic 14-49, Real Madrid's win obtained a market share of 25.9% while an average of 2.46 million viewers tuned in. ZDF's pre-game coverage, which started at 8:25pm, was watched by 4.54 million viewers and had a 21.4% share. In the target demographic, the coverage attracted 1.55 million viewers, which resulted in a market share of 19.6% (QUOTENMETER, 5/25). In a separate piece, Nunez Sanchez reported German pay-TV channel Sky, which also aired the game, recorded a market share of 1.4% for its broadcast while an average of 390,000 viewers tuned in. In the target demographic, the pay-TV channel obtained a "very strong" market share of 3% as 280,000 viewers tuned in (QUOTENMETER, 5/25).

MONACO GP: QUOTENMETER's Fabian Riedner reported German free-to-air TV channel RTL "attracted 4.21 million viewers to its coverage of Sunday's Monaco F1 Grand Prix." The number equaled a market share of 33.9%. Last year's race in the principality was watched by 7.45 million viewers. In the target demographic, Mercedes driver Nico Rosberg's win obtained a market share of 31.7%. Sky's viewership also decreased in comparison to the '13 edition of the race. Sunday's broadcast was watched by 320,000 viewers. Last year the number was 520,000. The pay-TV channel obtained a market share of 2.6%, and a 3.6% share in the target demographic (QUOTENMETER, 5/26).
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