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Marketing and Sponsorship

Philips Becomes Official Lighting Partner For Bayern Munich's Allianz Arena

Philips has agreed to a three-year partnership with Bundesliga side Bayern Munich making it an official sponsor and lighting partner. The Allianz Arena will become the first in Germany and largest in Europe to feature a dynamic light shot. The 71,000-seat stadium has a facade comprising a 35-meter tall, 29,000-square meter outer membrane shell which will be used as a canvas for lighting patterns and animation. Bayern and Philips will also have brand communication. By using controllable Philips LEDs, the stadium will reduce the amount of energy it uses by 60% (Philips).

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