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SBD Global/May 27, 2014/Marketing and Sponsorship
Chip Ganassi Racing, ENEOS Start Partnership With Win At Charlotte Motor Speedway
Published May 27, 2014
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A FIRST FOR TEAM: The sponsorship deal with ENEOS is the team’s first with a Japanese company. Lauletta said that while most of the team’s partners are spread across all or a few of the racing series it is involved in, including a number of drivers, ENEOS was very keen on teaming up with Larson. “When we were talking to them and then started talking about Kyle … they got really excited about it,” he said. “They were laser-focused on Kyle, and I think that natural connection there is something that could become a really powerful platform for them.” Lauletta added that ENEOS has already developed plans to activate the association with Larson. However, he did not give any specific details how these plans will look. Chip Ganassi Racing hopes that this partnership is going to be the start to a lot more partnerships that come in the same way. The team’s int’l driver lineup, which includes Tony Kanaan (Brazil), Scott Dixon (New Zealand), Ryan Briscoe (Australia) and Memo Rojas (Mexico), provides companies from those countries and regions with an additional incentive to partner with CGR. “We have a lot of different things that we can add on to that core partnership that surrounds our team,” Lauletta said. “There aren’t very many other teams, if any, that have the footprint that we do.”