Champions League Success Could Mean Up To $60M-Plus For Runner Up Atlético Madrid

Atlético Madrid -- which lost in the final of the Champions League on Saturday -- has earned €32.9M ($45M) for its Champions League results, "but the club could receive more from the 'market-pool,'" which will include money from TV rights, among other factors, according to Alberto R. Barbero of MARCA. The "exact amount will be announced by UEFA in the coming weeks," and it could be €20M ($27.3M) or more. The team's "Champions League run will assure revenue greater than the team had budgeted for, which could alleviate in some way its economic situation" and allow Atlético to "proceed with an athletic project without the necessity of major sales" (MARCA, 5/26).