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SBD Global/May 21, 2014/Media
ESPN Brazil Banks On Int’l Expertise, In-Depth Reporting For World Cup Coverage
Published May 21, 2014
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ESPN Brazil's World Cup Coverage
- 2 in São Paulo (main at ESPN HQ studios and another from a set outside of the Corinthians Arena)
- Rio de Janeiro
- 5 broadcast trucks
- 7 national team dedicated crews
- 8 ENG reporters equipped with satellite uplink backpacks
- All 64 matches live
- 236 credentialed ESPN Brazil team members
- 510+ hours dedicated to 2014 World Cup
- Key studio coverage each match day including SportsCenter, Bate Bola na Copa and Linha de Passe na Copa
- A crew of 20, including eight commentators, will exclusively follow the Brazil national team
- Special appearances by: Alexi Lalas (U.S.), Freddy Rincón and Carlos Valderrama (Colombia), Hugo Sanchez, Jared Borgetti and Luis Roberto Zague (Mexico), Juan Pablo Sorín and Mario Kempes (Argentina), Ivan Zamorano (Chile), Loco Abreu (Uruguay), Michael Ballack (Germany), Steve McManaman (England), Zé Elias (Brazil)
MORE THAN SPORTS: As important as the matches are during a World Cup, Hartenstein said that it is about much more than sports. “The fans will know what is taking place in Recife during the day of the match, what the people are thinking and what the discussions are. This is part of our coverage plans,” he said. ESPN Brazil will take a look beyond the sport. Palomino said that the network will show how prepared or unprepared the country is for the World Cup. It will try to answer the questions surrounding stadiums and political issues, with a presidential election coming up in October. “It’s a hot year for the Brazilian government and for sports in Brazil,” Palomino said. “It’s an opportunity for Brazilian people to get to know Brazil, and I think we can be an instrument to show to Brazilian people how Brazil is and how Brazil will become after the World Cup.”
AROUND THE GLOBE: Outside of the U.S. and Brazil, where ESPN has secured live broadcast rights, the network’s World Cup coverage will be centered around its digital home for football, ESPNFC.com. The website will act as ESPN’s global football hub, with in-depth analysis and coverage, scores and updates from around the world. “We’ve attacked the FIFA World Cup this year as a global organization, as one organization, which is when we are at our best,” said Russell Wolff, exec VP and managing director of ESPN International. The collaboration between the various int'l and U.S. divisions -- digital, print and TV -- is expected to continue during the tournament. In addition to the website, which will undergo a redesign ahead of the World Cup, ESPN recently launched the ESPN FC app and its FC-branded TV show will air during the World Cup on its int’l broadcast properties. Wolff: "So whether you are in the Caribbean or in Australia on our English-language networks, you’ll be seeing the ESPN FC daily show."