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La Liga Atlético Madrid Fans Snapping Up Merchandise On Heels Of Club's Success

After Atlético Madrid captured this season's La Liga championship and with the team "looking forward" to Saturday's Champions League final in Lisbon against Real Madrid, the team's official store "has sold all its first-team shirts, except those in the largest sizes," according to F.J. Díaz of AS. Atlético's marketing is "overflowing as the shirts that the players wore during a victory celebration on Sunday" went on sale on Monday. All "2,000 had sold out by Monday afternoon." Given the "success of these new shirts, the team has already placed an order to sell 5,000 more" (AS, 5/20).

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