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Mark Cuban Funds Automated System To Map Physics Of Flopping In Sports

NBA Dallas Mavericks Owner Mark Cuban is "funding what researchers say is the first serious effort to map the physics of play-acting in professional sports," according to Rhys Blakely of the LONDON TIMES. The ultimate goal "is an automated system that will be able to tell whether a player really has been knocked off balance or if he is faking it." It is "a kind of Hawkeye for diving." He has tasked biomechanics scientist Peter Weyland "with taking the first steps." The research "is currently focused on basketball." Weyland believes that his work "will be equally applicable to football." A "wealth of data is being reaped, but observers have voiced doubts on whether it can ever be harnessed to build an automated system that is able to better a human observer in exposing dives." There are "too many variables," they argue, including "the precise postures of players, the exact point of contact between two colliding athletes, and whether a player is expecting an impact, and is braced for it, or not" (LONDON TIMES, 5/15).

NASCAR’s Brian Herbst, NFL Schedule Release, Caitlin Clark Effect

On this week’s pod, SBJ’s Austin Karp chats with our Big Get, NASCAR SVP/Media and Productions Brian Herbst. The pair talk ahead of All-Star Weekend about how the sanctioning body’s media landscape has shaped up. The Poynter Institute’s Tom Jones drops in to share who’s up and who’s down in sports media. Also on the show, David Cushnan of our sister outlet Leaders in Sport talks about how things are going across the pond. Later in the show, SBJ media writer Mollie Cahillane shares the latest from the network upfronts.

SBJ Morning Buzzcast: May 14, 2024

The WNBA's biggest moment? More fractures in men's golf; Conferences set agendas for spring meetings and the revamp of the Charlotte Hornets continues.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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