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SBD Global/May 15, 2014/Finance

Brazil World Cup Expected To Add $3 Billion To Country's Economy

Research findings by Brazil’s Ministry of Tourism revealed that an estimated 3.7 million people "are expected to travel throughout Brazil during the 2014 World Cup, according to Darren Heitner of FORBES. It is believed that the average foreign tourist will attend four World Cup matches" and spend approximately $2,488 during his or her stay in Brazil.  The "economic windfall for Brazil based on the influx of visitors is estimated to add" roughly $3.03B to Brazil’s economy. Tourism Minister Vinicius Lages said, "The tourism spending being forecast based on the surveys conducted by Brazil’s Ministry of Tourism do not include the indirect and induced financial transactions resulting from these visitors." Of the 3.7 million people expected to travel throughout Brazil during the 2014 FIFA World Cup, 1.9 million of those "are those believed to actually attend World Cup matches and FIFA Fan Fests." The other 1.8 million estimated visitors "are believed to be traveling to Brazil to enjoy festivities linked to the World Cup" (FORBES, 5/14).
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