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Media Notes: Millicom Signs Deal With FIFA For World Cup Media Rights

Telecom and media company Millicom "has signed a deal with FIFA" for a package of media rights for this year’s World Cup in Latin America. Customers of the Tigo network, which is owned by Millicom, "will be able to view live coverage of the tournament via mobile handsets and online in Colombia, Costa Rica, Honduras, Guatemala, El Salvador, Bolivia and Paraguay" (SOCCEREX, 5/8). ... Luxembourg-based European TV provider M7 Group on Friday signed a long-term multi-platform distribution agreement with IMG Media for the European distribution of EDGEsport, the 24/7 HD action sports and lifestyle channel. EDGEsport will be carried via CanalDigitaal, TV Vlaanderen and Skylink, the M7-owned DTH platforms (IMG).

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On this week’s pod, SBJ’s Austin Karp chats with our Big Get, NASCAR SVP/Media and Productions Brian Herbst. The pair talk ahead of All-Star Weekend about how the sanctioning body’s media landscape has shaped up. The Poynter Institute’s Tom Jones drops in to share who’s up and who’s down in sports media. Also on the show, David Cushnan of our sister outlet Leaders in Sport talks about how things are going across the pond. Later in the show, SBJ media writer Mollie Cahillane shares the latest from the network upfronts.

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SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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