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Marketing and Sponsorship

Marketplace Roundup: Osram Releases Video Detailing World Cup Stadium Lighting

Lighting manufacturer Osram released a video detailing the lighting infrastructure at the Arena Corinthians stadium in São Paulo, which will host the opening game of the World Cup. Osram's project includes a 170m x 20m LED panel on the external facade of the stadium. That board will feature 840 LED panels and 34,000 LEDs from Osram subsidiary Traxon. Osram also installed four 30m x 7.5m LED screens inside the stadium. Those screens will display the score and show slow-motion replays as well as interviews (Osram). ... Basketball Bundesliga (BBL) club TBB Trier has extended its premium partnership with brewery Bitburger for another three years. The brewery has been a partner of the club for more than 15 years (TBB Trier). ... The Caterham F1 Team announced that int'l semiconductor company Silanna has joined the team as an official partner (Caterham F1). ... EPL side Stoke City reached an agreement with Skins to become the club's official compression partner. It is believed to be the first agreement of its kind in English football. The three-year partnership deal will commence at the start of next season. Skins will supply base layer garments to the club's first team and academy players and staff (Stoke City). ... The FA of Singapore and RHB Bank Berhard "penned a new three-year deal as title sponsors of the Singapore Cup last Saturday." It will be "the 10th year of the bank's sponsorship of Singapore club football's biggest knockout competition" (NEW PAPER, 5/9).

SBJ Morning Buzzcast: May 1, 2024

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Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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