Menu
Marketing and Sponsorship

AS Roma To Mark Champions League Return With New Sky Sport Italia Kit Deal

Serie A side AS Roma "have agreed a deal with Sky Sport Italia that will see the capital club take to the field for their final two games of the season with shirts bearing the media company’s logo," according to FORZA ITALIAN FOOTBALL. AS Roma, which will return to the Champions League next season, "reportedly struck the deal as a means of celebrating the club’s recent success." Sky is "also keen to strengthen their long-standing ties with Italian football and capture the nation’s attention" before the '14-15 season, for which Sky "have exclusive rights to 128 Champions League matches" (FORZA ITALIAN FOOTBALL, 5/8).

SBJ Morning Buzzcast: May 16, 2024

The NFL's big draws; Jones gets his own 10-part docu-series; Netflix's eye-opening NFL deal and the PGA set for big business weekend

NASCAR’s Brian Herbst, NFL Schedule Release, Caitlin Clark Effect

On this week’s pod, SBJ’s Austin Karp chats with our Big Get, NASCAR SVP/Media and Productions Brian Herbst. The pair talk ahead of All-Star Weekend about how the sanctioning body’s media landscape has shaped up. The Poynter Institute’s Tom Jones drops in to share who’s up and who’s down in sports media. Also on the show, David Cushnan of our sister outlet Leaders in Sport talks about how things are going across the pond. Later in the show, SBJ media writer Mollie Cahillane shares the latest from the network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2014/05/09/Marketing-and-Sponsorship/Roma-Sky-Italia.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2014/05/09/Marketing-and-Sponsorship/Roma-Sky-Italia.aspx

CLOSE