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Marketing and Sponsorship

Marketplace Roundup: Borussia Dortmund Opens Short-Term Fan Shop In Berlin

Bundesliga club Borussia Dortmund "has opened a short-term fan store in the shopping passage of Berlin's Potsdamer Platz." Dortmund "will play its final Bundesliga game in Berlin against Hertha on Saturday," and a week later, on May 17, it will face Bayern Munich in the DFB-Pokal (German Cup) final at the Berlin Olympic Stadium. Both soldout games "are expected to attract more than 25,000 Dortmund fans to the nation's capital." The shop "will close following the DFB-Pokal final" (DER TAGESSPIEGEL, 5/6). ... U.K.-based Gullivers Sports Travel has become the official travel partners of Formula E (Formula E). ... Sports drinks brand YOU.C1000 has renewed its sponsorship deal with ManU's Robin Van Persie. The deal was brokered by TSA. Van Persie will market the drinks in Indonesia through '14 (YOU.C1000).

SBJ Morning Buzzcast: May 10, 2024

Start your morning with Buzzcast with Austin Karp: A very merry NFL Christmas on Netflix? The Braves and F1 deliver for Liberty Media investors; the WNBA heads to Toronto; and Zelle gets in on team sports sponsorship.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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