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SBD Global/May 7, 2014/Marketing and Sponsorship

Russian Premier League Side CSKA Moscow Signs Sponsorship With Russian Helicopters

Russian Premier League side CSKA Moscow "has signed a sponsorship deal with one of Russia's leading aircraft manufacturers, Russian Helicopters," according to Jaroslaw Adamowski of INSIDE WORLD FOOTBALL. Russian Helicopters CEO Alexander Mikheev said that his company is "interested in maintaining good relations with Russia's armed forces, which is another reason for supporting CSKA." The club "used to be Army-run in the Soviet times." The amount of the latest deal "was not disclosed by the aircraft manufacturer." However, earlier this year, Russian Helicopters released its "improved financial results" for '13. The company posted revenues of €2.78B last year, up 10% from a year earlier, and a net profit of €190M, an increase of 1.3% compared with '12. With a "significant rise in annual revenues, the aircraft manufacturer has said it is stepping up its efforts to increase company visibility and boost its corporate social responsibility initiatives" (INSIDE WORLD FOOTBALL, 5/6).
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