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Marketing and Sponsorship

Marketplace Roundup: Liverpool Extends Partnership With MBNA Through '18-19 Season

Liverpool FC and MBNA have extended their 16-year partnership through the '18-19 season. MBNA is offering U.K. residents the chance to watch the Reds in their EPL finale on Sunday against Newcastle (Liverpool). ... Slovenian exhaust manufacturer Akrapovič has extended its deal with BMW Motorsport (BMW). ... Former Portuguese footballer Deco has partnered with MasterCard to become the official player mascot manager for this year's Chamions League final. Deco will assemble a miniature dream team of Champions League stars (MasterCard). ... Bundesliga club Borussia Mönchengladbach and sponsor Postbank have extended their partnership through '20 (Borussia Mönchengladbach).

SBJ Morning Buzzcast: May 9, 2024

WNBA regular season games to be available on Disney+; Candace Parker's new role at Adidas; Rory McIlroy will not return to PGA Tour Policy Board and Theo Epstein's role with the PGA Tour moving forward.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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