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Marketing and Sponsorship

Marketplace Roundup: Liverpool Extends Partnership With MBNA Through '18-19 Season

Liverpool FC and MBNA have extended their 16-year partnership through the '18-19 season. MBNA is offering U.K. residents the chance to watch the Reds in their EPL finale on Sunday against Newcastle (Liverpool). ... Slovenian exhaust manufacturer Akrapovič has extended its deal with BMW Motorsport (BMW). ... Former Portuguese footballer Deco has partnered with MasterCard to become the official player mascot manager for this year's Chamions League final. Deco will assemble a miniature dream team of Champions League stars (MasterCard). ... Bundesliga club Borussia Mönchengladbach and sponsor Postbank have extended their partnership through '20 (Borussia Mönchengladbach).

SBJ Morning Buzzcast: June 3, 2024

Two NHL teams stand alone and what it means; NHL Utah narrows name ideas; WNBA draws headlines and full venues and ManU braces for staff cuts

Kate Abdo, Ramona Shelburne and a modern day “Heidi Moment”

On this week’s pod, CBS Sports’ Kate Abdo gets us set for the UEFA Champions League final. ESPN’s Ramona Shelburne shares what went into executive producing her upcoming FX mini-series, "Clipped," about the Donald Sterling saga, and SBJ's Mollie Cahillane joins to tell us who's up and who's down in sports media.

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