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SBD Global/April 25, 2014/Media

ZDF Sets New Champions League Ratings Record With Wednesday's Game Broadcast

German public broadcaster ZDF "set a new season-ratings record for its broadcast of the Champions League semifinal between Real Madrid and Bayern Munich on Wednesday night," according to David Grzeschik of QUOTENMETER. A total of 11.66 million viewers tuned in to watch ZDF's broadcast, which started at 8:45pm. The number translated into a market share of 38.2%. In the target demographic 14-49, Madrid's 1-0 win was watched by 3.62 million viewers and had a 31.5% share. German pay-TV channel Sky, which also showed the first leg of the semifinal matchup, attracted 820,000 viewers. Prior to the live game broadcast, ZDF aired the "UEFA Champions League Magazin." The show obtained a market share of 11.5% as 2.47 million viewers tuned in. In the target demographic, the program had a 3.2% share (QUOTENMETER, 4/24).
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