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SBD Global/April 24, 2014/Marketing and Sponsorship

Jérôme Boateng, Wesley Sneijder Featured In JBL's 'Show Your Passion' Marketing Campaign

Bayern Munich's Jérôme Boateng and Turkish side Galatasaray's Wesley Sneijder "will be featured in JBL's 'Show your Passion' marketing campaign, which focuses on the company's headphone line," according to Ingo Rentz of HORIZONT. JBL, which is a subsidiary of audio and infotainment equipment company Harman Int'l, "will run the campaign prior to this summer's World Cup in Brazil, where the two players will represent their respective countries, Germany and the Netherlands." The campaign will feature ads on billboards and online as well as a YouTube video. The core of the campaign's digital user activation "will be on" Users "will have the chance to win products or a meet and greet with the footballers" (HORIZONT, 4/22).
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