Marketplace Roundup: Beer Brand Releases Ad Featuring Spanish Football Stars

Spanish beer brand Cruzcampo released a new commercial ahead of the Spanish national team's participation in this summer's World Cup. The ad is titled "Préstanos Tu Corazon" ("Give Us Your Heart") and encourages fans to ask themselves what they can do for La Roja (Cruzcampo). ... Formula E announced a partnership with leading carbon capture company Global Thermostat to reduce the CO2 emissions generated by the series and to jointly promote sustainable technologies (Formula E). ... French football player Olivier Giroud "has agreed an endorsement deal with Hugo Boss." The Arsenal striker, 27, "will be the face of a campaign promoting the fashion house’s Boss Bottled men’s fragrance brand." He will be featured in print and online advertisments and "will make a personal appearance at the Marionnaud perfume shop on the Champs Elysées in Paris" on Thursday (SOCCEREX, 4/14).