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Sky Obtains Best Ratings Since June For Bundesliga Late Game On Saturday

German pay-TV channel Sky Deutschland "obtained its best ratings since June for the broadcast of Saturday's Bundesliga late game between Bayern Munich and Borussia Dortmund," according to Manuel Weis of QUOTENMETER. The game, which started at 6:30pm, attracted an average of 1.27 million viewers. The number translated into a market share of 6%. In the target demographic 14-49, Dortmund's 3-0 win was watched by 630,000 viewers and had a market share of 9.5%. German public broadcaster ARD attracted 4.66 million viewers to its Bundesliga highlights show "Sportschau" starting at 6:30pm. It was the show's "lowest rating since matchweek 21 in mid-February." The show obtained a market share of 23.8% including 16.4% in the target demographic. The first free-TV images of the Munich-Dortmund matchup aired on German public broadcast ZDF after 11pm. The show obtained a 16.4% market share as an average of 2.75 million viewers tuned in (QUOTENMETER, 4/13). DWDL's Marcel Pohlig reported Sky attracted 1.04 million viewers to its Bundesliga simulcast or one of its five individual game feeds starting at 3:30pm on Saturday. The number equaled a market share of 10%. In the target demographic, Sky obtained a share of 11.3% as 460,000 viewers tuned in (DWDL, 4/13).

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