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Marketing and Sponsorship

Marketplace Roundup: Michael Ballack Extends Ambassador Deal With Ab-in-den-Urlaub.de

Former German national team player Michael Ballack "has extended his brand ambassador deal with online travel website Ab-in-den-Urlaub.de." Ballack, who has been working with the website since '09, "will continue to be featured in its ad campaigns until Dec. '17" (W&V, 4/10). ... Former ManU striker Louis Saha and former FC Cologne defender Dieter Prestin announced "the creation of AXIS 10 Sports Consulting Group." The company’s mission "is to play a central role in helping professional football players gain access to a wide range of high quality products and services" (SOCCEREX, 4/10). ... The Int'l Cycling Union (UCI) announced a partnership with technology company deltatre for the future launch of its new Internet platform. Deltatre will accompany the UCI in the conception, launch and direction of its new online portal, which will be up and running this summer (UCI). ... Espolón Tequila and Dorna Sports announced the participation of Espolón in the FIM MotoGP World Championship for the 2014 season (MotoGP).

SBJ Morning Buzzcast: May 13, 2024

Upfront week and sports is grabbing more of the pie; Why the WNBA going to Toronto is important; San Diego continues to be a baseball town

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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