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SBD Global/April 11, 2014/Leagues and Governing Bodies

German Football League Set To Launch Tender Process For Sticker, Trading Cards Rights

DFL Sports Enterprises, the marketing arm of the German Football League (DFL), "is set to launch a tendering process for license rights to stickers, trading cards and 'interactive entertainment products' of the Bundesliga and 2nd Bundesliga," according to the SID. The rights for stickers and trading cards "will be awarded for a period of four years, while the entertainment products rights will be awarded for three years." The DFL "is expected to make a decision by the end of July" (SID, 4/9).
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